Vision Chemical Systems: Modern Industrial Cleaning Experience
From chemicals to clarity, a complete web design and content transformation for an industrial cleaning solutions provider.
Task
Vision Chemical Systems, a U.S.-based provider of specialty cleaning chemicals and industrial cleaning solutions, needed a modern, organized, and professional website to clearly communicate its products, served industries, and service capabilities. The objective was to deliver a fully structured digital presence, including a redesigned homepage, product-focused layouts, industry-specific pages, reorganized content, content strategy, modern visual direction, and a clean UI system, that would strengthen credibility, improve navigation, and help B2B clients understand their offerings instantly. The challenge was to convert technical chemical information into user-friendly messaging while maintaining brand consistency, clarity, and a strong industrial identity across all digital touchpoints. The website specifically highlights solutions for key industries including manufacturing, food processing, commercial laundry, healthcare, and transportation, ensuring that decision-makers in these sectors can quickly identify relevant products and services tailored to their operational needs.
Designing a complete website for an industrial chemical supplier required careful planning of structure, visual hierarchy, and simplified explanations of technical content. The challenge was to present chemical products, cleaning systems, and multi-industry solutions in a way that felt organized, readable, and professional. Another challenge was managing varied content formats, product descriptions, industry benefits, sustainability features, and service messaging, while keeping all pages visually consistent.
Ensuring the brand looked reliable across digital graphics, icons, and layouts required precise alignment in design. Translating Vision Chemical’s long-standing reputation into a modern digital brand meant enhancing trust, improving usability, and creating a clean visual system that works across web, mobile, and promotional digital assets.

The resulting website successfully communicates Vision Chemical’s expertise, industrial capability, and product quality. Through collaborative refinement, the content was structured to be simple, clear, and helpful for decision-makers in industries such as manufacturing, food processing, commercial laundry, healthcare, and transportation.
Consistent colors, modern typography, and a product-centered layout played a key role in establishing a stronger digital presence, especially for B2B clients looking for trustworthy cleaning solutions.




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Primary #56992E |
SCSS var $color- Maximum Green |
◯ |
| R 86 G 153 B 46 |
Maximum Green
|
Secondary #AAD748 |
SCSS var $color-Android Green |
◯ |
| R 170 G 215 B 72 |
Android Green
|
Secondary #3977B6 |
SCSS var $color-Steel Blue |
◯ |
| R 57 G 119 B 82 |
Steel Blue
|
Secondary #4F4D4F |
SCSS var $color-Dark Liver |
◯ |
| R 79 G 77 B 79 |
Dark Liver
Typefase
LATO
Lato is a humanist sans-serif typeface that blends modern clarity with a warm, approachable tone. Its semi-rounded details and strong structure make it versatile for both text and display use.
Usage
Headings & Paragraphs
Weight
Bold/Medium/Regular
Heading 1
Heading 2
Heading 3

Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing