I’m Wajiha Ghazal — Co-Founder of Concept Beans Pvt Ltd and a passionate digital marketing specialist with over 20 years of hands-on experience in helping brands grow and evolve. I’ve had the opportunity to work across B2B, B2C, SaaS, and e-commerce industries, building strategies that deliver long-term impact and sustainable results. At Concept Beans, I lead digital transformation initiatives, focusing on business growth strategies, data-driven marketing, and user-focused design. Whether it’s SEO, paid ads, or content planning, I create full-funnel systems that help businesses generate real leads and lasting engagement. As a marketing automation specialist, I believe that growth should be scalable and efficient. I design automated workflows that save time, improve conversions, and support the entire customer journey. My approach often starts with a deep digital marketing and Business audit to identify areas for improvement — from technical SEO to content performance and analytics. In recent years, I’ve expanded my focus into generative AI consulting, helping brands integrate smart automation into their content and campaign strategies. Through generative AI content creation, I’ve helped businesses speed up production while maintaining a unique and human-centered brand voice. I also conduct training and workshops to empower freelancers and small businesses to use AI responsibly and creatively.
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