Corporate June 5, 2025

Vision Chemical Systems: Modern Industrial Cleaning Experience

From chemicals to clarity, a complete web design and content transformation for an industrial cleaning solutions provider.

Task

Vision Chemical Systems, a U.S.-based provider of specialty cleaning chemicals and industrial cleaning solutions, needed a modern, organized, and professional website to clearly communicate its products, served industries, and service capabilities. The objective was to deliver a fully structured digital presence, including a redesigned homepage, product-focused layouts, industry-specific pages, reorganized content, content strategy, modern visual direction, and a clean UI system, that would strengthen credibility, improve navigation, and help B2B clients understand their offerings instantly. The challenge was to convert technical chemical information into user-friendly messaging while maintaining brand consistency, clarity, and a strong industrial identity across all digital touchpoints. The website specifically highlights solutions for key industries including manufacturing, food processing, commercial laundry, healthcare, and transportation, ensuring that decision-makers in these sectors can quickly identify relevant products and services tailored to their operational needs.

  • Strategy

    Brand Messaging Framework, Product Positioning, Industry-Focused Communication

  • Web Design

    Layout Design, UI/UX Structure, Visual Hierarchy, Navigation Planning

  • Digital Assets

    Web Graphics, Icons, Content Blocks, Modern Product Display

  • Platforms

    Custom Website Design, Social Media

⬤ 01. Challenges

Website clarity,
product-focused structure,
industry alignment,
digital transformation achieved.

Designing a complete website for an industrial chemical supplier required careful planning of structure, visual hierarchy, and simplified explanations of technical content. The challenge was to present chemical products, cleaning systems, and multi-industry solutions in a way that felt organized, readable, and professional. Another challenge was managing varied content formats, product descriptions, industry benefits, sustainability features, and service messaging, while keeping all pages visually consistent.

Ensuring the brand looked reliable across digital graphics, icons, and layouts required precise alignment in design. Translating Vision Chemical’s long-standing reputation into a modern digital brand meant enhancing trust, improving usability, and creating a clean visual system that works across web, mobile, and promotional digital assets.

website-template-design-who-we-are-section-Vision Chemical-Systems
⬤ 02. Experience

Clean visuals,
professional tone,
where industry needs and design work together.

The resulting website successfully communicates Vision Chemical’s expertise, industrial capability, and product quality. Through collaborative refinement, the content was structured to be simple, clear, and helpful for decision-makers in industries such as manufacturing, food processing, commercial laundry, healthcare, and transportation.

Consistent colors, modern typography, and a product-centered layout played a key role in establishing a stronger digital presence, especially for B2B clients looking for trustworthy cleaning solutions.

brand-merchandise-mockup-hoodie-front
brand-signage-logo-mockup-vision-creative
building-signage-logo-mockup-design

Color palette

/ Foundations

Primary

#56992E

SCSS var

$color- Maximum Green

R 86
G 153
B 46

Maximum Green

Secondary

#AAD748

SCSS var

$color-Android Green

R 170
G 215
B 72

Android Green

Secondary

#3977B6

SCSS var

$color-Steel Blue

R 57
G 119
B 82

Steel Blue

Secondary

#4F4D4F

SCSS var

$color-Dark Liver

R 79
G 77
B 79

Dark Liver

Typography

/ Scales

Typefase
LATO

Aa

Lato is a humanist sans-serif typeface that blends modern clarity with a warm, approachable tone. Its semi-rounded details and strong structure make it versatile for both text and display use.

Usage
Headings & Paragraphs

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnoopqrstuvwxyz 123456789

Weight
Bold/Medium/Regular

Heading 1

Heading 2

Heading 3

These fonts are licensed under the Open Font License. You can use them in your products & projects – print or digital, commercial or otherwise.
⬤ 03. On-Ground Brand Experience

Bringing the Vision Chemical Systems
Brand to Life: Clear,
Professional, Industry-Ready.

mobile-app-ui-design-screens-mockup-LATEST

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards & Honors

The awards won
by our project.

Testimonials

What our clients say about our studio.

Marketing

“Over the past decade, our company has had the privilege of partnering with Concept Beans for all our web development and SEO needs. Managed by the astute and visionary WJ, Concept Beans has consistently exceeded our expectations, delivering tailor-made solutions that have significantly enhanced our online presence and performance. From the onset, it was evident that Concept Beans was not just another service provider but a dedicated partner invested in our success. Their team of experts, under WJ’s leadership, has demonstrated unparalleled expertise and commitment, ensuring that every project, regardless of its complexity, is executed to perfection.”

Austin Stanfel

President of Sales, Creative Recreational Systems

Content Creation & Marketing

“Wonderful experience working with them, highly professional and committed to on time deliver, was not expecting to get it done within short time. Highly Recommend 10/10“

Parisa Mirza Khan

CEO - Enchant

Media

“I've been very impressed by Concept Beans as an agency, as well as the individuals I've dealt with. They are good communicators and do high-quality work, thank you!“

Joe Omahoney

CEO, Equity Sherpa

UI/UX Design

“We have now worked with Wajiha and the team for a number of years on our website. We have been delighted with the results. We have found the team to be really creative and really responsive, taking on board our feedback and working with us to help get the best results possible for our website.“

Kate Hooper

Co-founder, Strategy Story

E-commerce Development

“Amazing job. I highly recommend Conceptbeans for all your UX/UI needs. They are well organized and put a true professional look on my website. Wajiha was easy to communicate with and was very adjustable to my website needs/wants. Thanks again.“

Travis Dodson

CEO, Frederick County Yard Sales

Corporate Branding

“Fantastic to work with them. I gave a brief with a lot of information which they were able to pull apart and make a logo that epitomised our programs. I loved seeing their work - it was amazing to be able to monitor the progress of PM thoughts being planned out on paper so to speak when seeing her workbook 🙂 Would definitely recommend and will use again. Thank You.“

Sandra Hohloch

CEO - Aubin Grove Chiropractic Care to Aware Life Chiropractic

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